A first impression is difficult to change. You should always keep in mind when it comes to your appearance on the Internet.
This should preferably focus on factually aspects and not according to the motto "more is better".

• What are my target groups?
• How can my products and services will adequately presented?
• What I want to convey ?

Requirements for Websites

The key demands for a site are

• Short charging time
• Clear organization
• Easy navigation
• Understandable language
• Easy readability
• Problem-free expression
• Accessibility

In addition to the requirements of the visitor must also meet a site specific to the Internet, technical requirements

• Bookmark capable
• With all the major browsers to read
• For search engines detected
• Technically accurate

What you should consider

• Set the visitor to your site in the center
• Take advantage of the design for the corporate identity
• Stay honest and credible
• Improve the usability (user friendliness) of your site
• Orient the content to the needs of your target groups
• Do you understand your site as a powerful communication tool
• Explain complex issues using rich media**
• Optimize your site's search function
• Optimize your website for search engines
• Update your website regularly

**means content that visually and acoustically by including video, audio and animation can be enriched.