An online shop that builds any communication or technical hurdles, is counterproductive

Some very general tips:

• In the first year should have at least 50% of the gross margin (gross profit) will be invested in advertising. For life, store operations, accounting, support, shipping, etc. you need more revenue sources
• A hardware store or books need no one any more, and there will not be able to make reasonable prices. There is the competition much too large. Or you can make guenstiger.de prices still win?
• At very exotic offerings you may have a market. If there is little competition, the Google Advertising is inexpensive.
• You must be authentic. A community building (forums on the topic helps)
• E-mail is instantly answer  - around the clock. That makes the biggest impression and gets around in other forums ("The boss himself has me at 2:00 p.m responded,  three minutes later")
• Every shop operator overestimated its revenues to be achieved. No one is waiting for your new web shop. And no one finds him first.So, advertising, promotion, advertising!
• Many people want to see, as an operator of an online store in "real life anchored": Do you have your business, your company presented in detail on your pages? With address, photos, directions, etc?
• Many people want to see who they are dealing with: Are presented on your pages, the contact for the online distribution with full name, photo and e-mail address?
• Can inform your customers in peace on their entire product range, without having to enter their data, enable JavaScript or cookies accepted?
• Do your customers at any time with one click an overview, what they already have in your shopping cart and how much it will cost a total?
• Be really requires only the data that are necessary for order? You probably know the forms in online shops, which require the wildest claims that have nothing to do with the job? Such a thing is a deterrent - thoroughly!
• Will customer fully informed about what happens to their data - even more important: what happens to the data in no case (to third parties, for whatever reason)?
• Assign points to the obvious right of withdrawal?
• If missing or incorrect information supplied by customers: the customers are informed about the error in plain English? Will them explain exactly what is wrong? will them the box with the incorrect input again set before, so that they can improve now?

"off-the-shelf solutions", are not properly adapted to your needs and your pages, are useless, at worst counterproductive. Even if you manage to build on the purely informative part of your web presence trust, will  this lost very quickly in bad online shop

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