Search Engine Marketing, SEM

includes all measures to attract qualified visitors to a website on web search engines

These include instruments such as
Search Engine Optimization, SEO
and search engine advertising. This deals with keywords that relate to the company offer website and advertise in specific locations on the page of search results in the form of text ads for a company

The aim of search engine marketing is, that the website is easily found on the search engine result pages in a search query

Which keyword operators are important for your website?

Market leader

• No minimum charge
• Safeguards against "fake clicks"
• Tracking URL (click-statistics are kept)
• Has the most search engine users
• Charging time for Google AdWords landing page quality score now

The strongest competitor to Google

• No search engine, but a network
• No minimum charge
• Safeguards against "fake clicks"
• Tracking URL (click-statistics are kept)